Financial Products Sales Training Tool

Practice your sales scripts and objection handling for multiple financial products

Demat Account Opening Script

Introduction: Good morning/afternoon, Mr./Ms. [Customer Name]. My name is [Your Name] from [Your Company]. I hope I'm not catching you at a busy time?

Purpose: I'm reaching out because we're helping many professionals like yourself leverage the stock market opportunities through our zero-fee Demat account. With market volatility creating both risks and opportunities, having the right trading platform makes all the difference.

Value Proposition: Our Demat account offers: - Zero account opening fees - Lowest brokerage in the industry at just 0.05% - Advanced trading platform with real-time analytics - Instant fund transfer and seamless trading experience - Dedicated relationship manager for personalized guidance

Qualify: May I ask if you currently invest in stocks or mutual funds?

Transition: That's great to hear! Many of our clients started just like you and have seen significant portfolio growth by having the right trading tools. Would you be interested in learning how our platform can help optimize your investment strategy?

Close: I'd be happy to guide you through the account opening process - it takes just 5 minutes with completely digital KYC. We can even do it right now if you have your PAN card and Aadhaar card handy. How does that sound?

Key Phrases to Include:

Zero brokerage Digital KYC 3-in-1 account Instant fund transfer Advanced trading tools Mobile trading app Research reports

Common Objections and Responses:

"I already have a Demat account with another broker."

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Response: "That's great that you're already investing! Many of our clients actually maintained multiple Demat accounts to take advantage of different benefits. May I ask what you like most about your current broker? [Listen] Our platform offers [differentiate based on their response], and many investors open an account with us to compare the experience. You can always keep both accounts and decide which works better for your needs. Would you be open to trying our platform for your next few trades to experience the difference firsthand?"

"I don't have enough money to invest right now."

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Response: "I completely understand your concern about investment capital. The good news is that our platform is designed for investors at all levels. You can start with as little as ₹500, and there's no minimum balance requirement for maintaining the account. Many successful investors began with small amounts and grew their portfolios gradually. Also, opening the account now means you'll be ready when you do have funds to invest. The account setup is free with no annual maintenance charges for the first year. Would it make sense to get everything ready so you can capitalize on opportunities when they arise?"

"Stock market is too risky for me."

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Response: "That's a valid concern shared by many first-time investors. While all investments carry some risk, our platform offers several ways to manage that risk effectively. We provide educational resources, risk assessment tools, and professionally curated investment baskets with different risk profiles. Many clients start with safer investment options like blue-chip stocks or ETFs. Our relationship managers can help create a strategy aligned with your risk tolerance. Additionally, having a Demat account doesn't mean you must invest in high-risk stocks - you can also use it for government bonds, highly-rated corporate debt, and other lower-risk instruments. Would you be interested in learning about these safer investment alternatives?"

"I need to think about it/discuss with my spouse."

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Response: "I respect that this is an important decision that requires careful consideration. To help you discuss this with your spouse, I can email you a detailed brochure outlining all the benefits and features of our platform. I can also set up a three-way call or meeting where both of you can ask questions. Many couples find our joint Demat account option particularly useful for family financial planning. When would be a good time to follow up after you've had the chance to discuss it? And is there any specific information you'd like me to include that would help with your decision?"

"Your brokerage fees seem high compared to competitors."

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Response: "Thank you for bringing this up. While brokerage fees are certainly an important factor, I'd like to highlight the total cost of trading with us versus competitors. Many discount brokers advertise low fees but charge for premium features, research reports, and customer support separately. Our 0.05% brokerage includes all these services with no hidden charges. Additionally, our platform's efficiency often results in better execution prices that can save you more than the difference in brokerage. We're so confident in our value proposition that we offer a 30-day trial during which you can experience our full-service benefits. If you find our services don't justify the slight premium, we can discuss further options. Would you be interested in trying our comprehensive package for a month to see the difference yourself?"

Health Insurance Sales Script

Introduction: Good morning/afternoon, Mr./Ms. [Customer Name]. My name is [Your Name] from [Your Company]. I hope this call finds you well.

Purpose: I'm reaching out because health security has become more crucial than ever, and we're helping families like yours get comprehensive health coverage at affordable premiums.

Value Proposition: Our health insurance plans offer: - Coverage up to ₹50 lakhs for your entire family - No medical checkup required up to age 45 - Cashless treatment at 5000+ network hospitals nationwide - Coverage for 30+ critical illnesses - No claim bonus of 50% of sum insured for claim-free years

Qualify: May I ask if you currently have any health insurance for yourself or your family members?

Transition: I understand. With medical inflation rising at 15% annually, many families find their current coverage insufficient for today's hospital bills. Would you be interested in knowing how our comprehensive plan can fill the gaps in your current coverage?

Close: Based on what you've shared, our [Specific Plan] would be perfect for your needs. We can complete the application in just 10 minutes online. All I need is basic details and your consent to proceed. We even have a special discount of 15% running this month. Shall we proceed with securing your family's health today?

Key Phrases to Include:

Medical inflation Cashless hospitalization Pre-existing coverage No claim bonus Day-care procedures Tax benefits Family floater

Common Objections and Responses:

"I already have health insurance through my employer."

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Response: "That's excellent that your employer provides coverage! Many of our clients also have employer coverage but opt for a personal policy for several important reasons. First, employer coverage typically ends if you change jobs, leaving you vulnerable during transition periods. Second, most employer plans have limited coverage of ₹3-5 lakhs, which may not be sufficient for serious illnesses where treatments can cost ₹10-15 lakhs. Third, employer plans rarely cover parents or extended family members. Our plan can complement your corporate coverage, providing enhanced protection and continuity. May I ask what's the coverage amount in your current employer policy?"

"The premium seems too expensive."

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Response: "I understand your concern about the premium amount. When we look at healthcare costs today, the average hospitalization costs between ₹3-5 lakhs for common procedures, and critical illnesses can cost upwards of ₹15 lakhs. Let me put this in perspective - the premium amount comes to about ₹[daily amount] per day, which is less than what most people spend on a cup of coffee. Additionally, this premium qualifies for tax deduction under Section 80D, effectively reducing your cost by 20-30%. We also offer flexible payment options including monthly installments through EMI at no extra cost. Which of these payment options would work better for your budget?"

"I'm healthy and don't need insurance right now."

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Response: "I'm glad to hear you're in good health! That's actually the perfect time to get insured. Health insurance works best when purchased while you're healthy for three key reasons. First, there are no waiting periods for pre-existing conditions when you buy while healthy. Second, premiums are significantly lower when you start younger - they increase by approximately 5-10% with each year of age. Third, unexpected health emergencies can happen to anyone regardless of fitness level - from accidents to sudden illness. Many of our clients view health insurance as income protection rather than just illness coverage. Would securing these advantages while you're in peak health make sense to you?"

"I've heard insurance companies don't pay claims easily."

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Response: "That's a valid concern, and I appreciate you bringing it up. Our company has a 98.7% claim settlement ratio, which is among the highest in the industry as verified by IRDAI. We've streamlined our claim process with a dedicated claims team and a 24/7 assistance line. Our mobile app allows you to track your claim status in real-time. Additionally, we offer a pre-authorization service at our network hospitals for cashless treatment, meaning you don't have to pay upfront in most cases. Would you like me to share testimonials from our clients who have had positive claim experiences with us? I can also explain our transparent claim documentation process so you know exactly what to expect."

"I need to research more plans before deciding."

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Response: "I respect your thoroughness in researching before making a decision. To assist with your comparison, I can send you a detailed feature and benefit comparison chart of our plan versus other popular options in the market. We also offer a free consultation with our health insurance specialist who can provide unbiased advice based on your specific needs. It's worth noting that our current promotional offer with the 15% discount ends on [date], and premium rates are expected to increase next quarter due to regulatory changes. While you're researching, would it be helpful if I provisionally reserve this discounted rate for you? There's no obligation, but it gives you the option to proceed at the lower rate if you decide this is the right plan for you."

Motor Insurance Sales Script

Introduction: Good morning/afternoon, Mr./Ms. [Customer Name]. My name is [Your Name] from [Your Company]. Congratulations on your new [Car/Bike Model]!

Purpose: I'm reaching out because protecting your valuable vehicle with the right insurance is just as important as choosing the right vehicle itself.

Value Proposition: Our comprehensive motor insurance offers: - Zero depreciation cover so you get full claim amount without deductions - Roadside assistance available 24/7 nationwide - Cashless repairs at 4000+ network garages - Personal accident cover of ₹15 lakhs - NCB protection even after making a claim

Qualify: Have you already arranged for insurance for your new vehicle, or would you like to explore our special offers for new vehicle owners?

Transition: While basic third-party insurance is legally required, most vehicle owners find it inadequate since it doesn't cover damages to your own vehicle. Our comprehensive policy ensures your vehicle is fully protected against all kinds of damages and theft. Would you be interested in full protection rather than just the basic coverage?

Close: Based on your [Vehicle Model], our premium comes to just ₹[Amount] annually, which works out to only ₹[Daily Amount] per day for complete peace of mind. We can process your policy right now - it takes just 5 minutes and your policy documents will be emailed instantly. Would you like to proceed with securing full protection for your new vehicle?

Key Phrases to Include:

Zero depreciation Cashless claims Add-on covers No claim bonus Engine protection Return to invoice Roadside assistance

Common Objections and Responses:

"I'll just get the mandatory third-party insurance."

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Response: "You're right that third-party insurance is the legal minimum requirement. However, it's important to understand that it only covers damages you cause to others' vehicles or property, not your own. With your new [Vehicle Model] valued at approximately ₹[Amount], you would have to bear the entire repair or replacement cost yourself in case of accidents, theft, fire, or natural disasters. Our comprehensive policy costs only about [X]% more than third-party but provides 100% protection for your vehicle. Most of our clients find this small premium difference worth the significant additional coverage. Would complete protection for just ₹[Additional Amount] more make sense for your valuable investment?"

"Your premium is higher than other quotes I've received."

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Response: "Thank you for sharing that. When comparing insurance quotes, it's essential to look at what's covered rather than just the premium amount. Many lower-priced policies exclude critical coverages like zero depreciation (which can reduce your claim amount by 30-50%), engine protection, or roadside assistance. Our policy includes all these as standard features. Additionally, our claim settlement ratio of 98% is among the industry's highest, and our average claim processing time is just 3 days compared to the industry average of 2-3 weeks. May I ask what specific coverages were included in the other quotes you received? This will help me provide a more accurate comparison."

"I'm a safe driver and don't need comprehensive coverage."

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Response: "I appreciate that you're a careful driver - that's commendable. However, even the most careful drivers can't control external factors like other drivers' behavior, road conditions, or natural events. Based on insurance industry data, over 70% of claims arise from situations beyond the driver's control, such as parking lot damages, theft, flooding, or tree falls. Additionally, our policy rewards safe drivers with a No Claim Bonus of up to 50% discount on renewals. This means your premium decreases each claim-free year, making the comprehensive coverage even more affordable over time. Would having protection against these uncontrollable factors give you more peace of mind?"

"I had a bad claims experience with another insurer."

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Response: "I'm genuinely sorry to hear about your negative experience. It's unfortunately common in our industry, which is why we've completely redesigned our claims process to be hassle-free. Our approach is different in three key ways: First, we assign a dedicated claims manager who serves as your single point of contact throughout the process. Second, we offer an 'Express Claims' option for damages under ₹20,000 with minimal documentation requirements. Third, our mobile app allows you to track your claim status in real-time and communicate directly with your claims manager. Our claims satisfaction score is 4.8/5 based on customer feedback. Would you be willing to give us a chance to demonstrate how our claims experience differs from what you've encountered before?"

Life Insurance Sales Script

Introduction: Good morning/afternoon, Mr./Ms. [Customer Name]. My name is [Your Name] from [Your Company]. I appreciate you taking my call today.

Purpose: I'm reaching out because financial security for your family's future is one of the most important decisions you'll make, and I'd like to help you explore options that fit your specific needs.

Value Proposition: Our term life insurance plans offer: - Coverage up to ₹1 crore at affordable premiums - Additional critical illness benefit covering 40+ illnesses - Special premium discounts for non-smokers and healthy individuals - Accidental death benefit with double sum assured - Tax benefits under Section 80C and 10(10D)

Qualify: May I ask if you currently have any life insurance coverage for yourself and your family?

Transition: Thank you for sharing that. Many people I speak with are surprised to learn that experts recommend life coverage of at least 10-15 times your annual income for adequate family protection. Based on what you've shared, would you be interested in understanding how much coverage would be optimal for your specific situation?

Close: Based on your income, responsibilities, and future goals, I'd recommend our [Specific Plan] with a coverage of ₹[Amount]. The premium comes to just ₹[Monthly Amount] per month - that's less than your daily coffee budget but creates a financial safety net of ₹[Sum Assured] for your family. We can complete the application in under 15 minutes, and I'll personally ensure smooth processing. Shall we proceed with securing your family's future today?

Key Phrases to Include:

Financial security Human life value Income replacement Tax benefits Legacy planning Riders and add-ons Financial umbrella

Common Objections and Responses:

"Life insurance is too expensive."

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Response: "I understand your concern about cost - it's one that many people share initially. However, term life insurance is actually much more affordable than most people realize. For a 30-year-old non-smoking individual, ₹1 crore coverage costs approximately ₹800-1000 per month - that's about ₹30-35 per day, less than a single movie ticket. The younger and healthier you are when you start, the lower your premiums will be for the entire policy term. Additionally, the tax benefits under Section 80C can reduce your effective cost by 20-30% depending on your tax bracket. Let me ask - if we could find a plan that fits within your monthly budget of ₹[Amount], would you be interested in exploring that option?"

"I already have life insurance through my employer."

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Response: "Having employer coverage is a good start, and I'm glad you have that protection. However, there are three important limitations to consider with employer coverage. First, most employer policies provide only 1-2 times your annual salary, while financial experts recommend 10-15 times for adequate family protection. Second, this coverage ends when you change jobs, potentially leaving a protection gap. Third, employer policies rarely offer customization options for your specific family needs. May I ask what coverage amount your employer policy provides? [Listen] As you can see, there's likely a significant gap between your current coverage and what your family would actually need in your absence. Would it make sense to complement your employer coverage with a personal policy that stays with you regardless of job changes and provides the full protection your family deserves?"

"I want a plan that gives returns, not just protection."

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Response: "I appreciate your interest in getting returns from your investment. Many people feel the same way. Let's consider two important aspects here. First, insurance and investment serve different financial purposes - insurance is primarily about risk protection while investments are for wealth creation. When combined, one function often compromises the other. That said, we do offer ULIPs and endowment plans that combine insurance with investment components if that's your preference. However, financial experts typically recommend a strategy called 'Buy Term, Invest the Rest' where you purchase affordable term insurance for maximum protection and invest the premium difference in dedicated investment instruments like mutual funds or PPF for potentially higher returns. Would you be interested in learning how this strategy could work for your specific situation?"

"I'm single with no dependents, so I don't need life insurance."

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Response: "That's a perfectly valid point for traditional life insurance needs. For someone without dependents, the primary purpose of income replacement may not apply. However, there are three situations where life insurance still makes sense for single individuals. First, locking in low rates now while you're young and healthy before you potentially have dependents in the future. Premiums increase by 8-10% for each year of age, so starting early can save you significantly. Second, covering any co-signed debts or loan obligations that might burden your parents or siblings in your absence. Third, our policies come with living benefits like critical illness coverage that pays you directly if you're diagnosed with serious conditions. These benefits can provide crucial financial support even while you're alive. Does any of these situations apply to your circumstances?"

"I need to compare policies from different companies."

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Response: "Comparing policies is absolutely a wise approach, and I encourage thorough research before making such an important decision. To help you with your comparison, I can provide a detailed feature comparison chart of our policy versus other leading options in the market. When comparing, I recommend focusing on four key factors beyond just premiums: the company's claim settlement ratio (ours is 99.4%), exclusion clauses which can affect claim payouts, the range of rider benefits available, and flexibility in adjusting coverage as your life circumstances change. Our policy excels in all these areas. While you're conducting your research, would it be helpful if I set up a free consultation with our financial advisor who can provide unbiased advice based on your specific situation? They can help you understand the fine print that often gets overlooked during comparisons."

Mutual Fund SIP Sales Script

Introduction: Good morning/afternoon, Mr./Ms. [Customer Name]. My name is [Your Name] from [Your Company]. I hope I'm catching you at a convenient time.

Purpose: I'm reaching out because systematic investing through mutual funds has been helping many professionals like yourself build wealth consistently while beating inflation.

Value Proposition: Our SIP investment platform offers: - Start with as little as ₹500 per month - Access to top-performing funds across categories - Zero commission direct plans for higher returns - Automated investments with flexible frequency options - Free portfolio review and rebalancing services

Qualify: May I ask if you currently invest in mutual funds or have any systematic investment plan?

Transition: That's interesting to know. Many people I speak with don't realize that even small monthly investments consistently made over time can grow substantially due to the power of compounding. For example, just ₹5,000 monthly invested over 20 years at a 12% average return can grow to approximately ₹50 lakhs. Would you be interested in understanding how a customized SIP plan could help you achieve your financial goals?

Close: Based on your financial goals and risk profile, I recommend starting with a ₹[Amount] monthly SIP allocated across [Fund Categories]. This structured approach aligns perfectly with your goal of [Specific Goal]. We can set up your account and first SIP in just 10 minutes with completely paperless KYC. Would you like to begin your wealth creation journey today?

Key Phrases to Include:

Power of compounding Rupee cost averaging Financial discipline Inflation-beating returns Asset allocation Goal-based investing Tax-efficient growth

Common Objections and Responses:

"Mutual funds are risky; I prefer fixed deposits."

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Response: "I understand your concern about risk - safety of capital is important. You're right that mutual funds carry market risks unlike fixed deposits. However, it's important to understand there are different types of mutual funds with varying risk levels. While equity funds have short-term volatility, debt funds offer stability similar to FDs but with typically higher returns. The real risk to consider is inflation risk - currently at 5-6%, which means your money in FDs earning 5.5-6% is barely maintaining its value. For long-term goals, this erosion of purchasing power is a significant risk. That said, we don't recommend moving all funds from FDs to mutual funds. Many of our clients maintain an emergency fund in FDs while investing for long-term goals through SIPs. Would a balanced approach with some money in FDs and some in carefully selected mutual funds make sense for your financial plan?"

"I don't have enough money to invest right now."

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Response: "I appreciate your candor about your current financial situation. The beauty of SIPs is that you can start with as little as ₹500 per month - about the cost of a pizza. In fact, starting small and being consistent is far more effective than waiting to accumulate a large amount. Let me share a quick example: if you start with just ₹1,000 monthly and increase it by 10% each year as your income grows, in 20 years you could accumulate approximately ₹15-20 lakhs at a 12% average return. Many of our most successful investors started with modest amounts. Would beginning with a small, comfortable amount like ₹1,000 monthly be feasible for you? You can always increase the amount as your financial situation improves."

"I've heard negative things about mutual fund returns."

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Response: "Thank you for sharing that concern. Market performance does fluctuate, and some investors may have had negative experiences, especially if they invested for short periods or during market downturns. However, historical data shows that equity mutual funds have delivered returns of 12-15% on average over 10+ year periods despite interim fluctuations. The key is understanding three principles: First, mutual funds are medium to long-term investments (5+ years), not short-term trading vehicles. Second, SIPs actually benefit from market volatility through rupee-cost averaging - buying more units when markets are down. Third, fund selection and regular review are crucial. That's where our expertise helps - our recommended funds have consistently outperformed their benchmarks across market cycles. Would you like to see the actual long-term performance data of our recommended funds compared to traditional investment options?"

"I prefer investing directly in stocks."

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Response: "I appreciate your interest in direct stock investing - it shows you understand the potential of equity markets. Many successful investors do maintain both direct stock portfolios and mutual fund investments for different reasons. Direct stock investing requires significant time for research, monitoring, and timely decision-making, along with expertise in financial analysis. Mutual funds offer three key advantages: professional management by full-time experts with research teams, instant diversification across 40-60 stocks reducing individual stock risk, and systematic investing discipline through auto-debits. Many of our clients who actively trade stocks still use mutual fund SIPs as their core investment strategy for long-term goals, while using direct stocks for tactical opportunities. Would a combined approach interest you, where you continue direct stock investments while setting up SIPs for consistent, disciplined wealth building?"

"I want to wait for the market to correct before investing."

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Response: "That's a common approach many investors consider. The challenge with timing the market is that even professional fund managers with dedicated research teams find it extremely difficult to consistently predict market movements. Historical data shows that missing just the 10 best days in the market over a 10-year period can reduce your returns by almost 50%. The beauty of SIP is that it removes the need for timing - by investing regularly, you automatically buy more units when markets are down and fewer when they're up. This actually turns market volatility into your advantage through cost averaging. If you're still concerned about current market levels, we could use a strategy called 'SIP with booster' - start with a basic monthly SIP now to begin the discipline, and keep some funds ready to invest as a lump sum if the market does correct significantly. Would this balanced approach address your concern while still getting you started?"

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